The Challenge
Phantom Wallet had a strong product but faced challenges in visibility and engagement:
Limited search engine presence, especially for competitive crypto-related keywords
Few high-authority backlinks to establish credibility online
Underutilized social media channels that weren’t reaching the right audiences
Lack of PR exposure within the crypto community
The team needed a strategic push to boost discoverability, grow community trust, and position the brand as a top-tier wallet in the Web3 space.
Our Approach
Groegenesis partnered with Phantom Wallet to deliver a targeted digital marketing strategy focused on growth, credibility, and visibility.
1. SEO Optimization (On-Page + Off-Page)
We started with a comprehensive SEO audit and implemented improvements across key landing pages. This included:
Optimizing titles, meta descriptions, and content structure
Creating keyword-driven blog content tailored for crypto audiences
Building high-quality backlinks from relevant and credible sources in the Web3 space
2. Strategic Social Media Campaigns
Our team launched a multi-platform campaign across Twitter, Reddit, and Telegram:
Developed a content strategy combining education, updates, and meme-driven engagement
Leveraged trending conversations in the crypto world to position Phantom Wallet as part of the narrative
Engaged with influencers and communities organically to build trust and visibility
3. Micro-PR & Community-Focused Outreach
While major press wasn’t the priority, we focused on high-trust, niche platforms that crypto users pay attention to:
Secured mentions in newsletters, blogs, and curated Twitter threads
Partnered with micro-influencers to create authentic endorsements and product walkthroughs
Amplified positive user sentiment and reviews through community reposts
The Results
In just three months, the impact was clear:
87% increase in organic traffic to the Phantom Wallet website
200% growth in social media engagement
30+ new backlinks from high-authority crypto and tech websites
Improved keyword rankings for top Web3 wallet search terms
Noticeable increase in Phantom’s credibility among Web3 communities
